Puchong Setia Walk. Malaysia
(+6012-268 2828)

About Us

We are a dynamic and inventive firm dedicated to providing innovative business concepts, particularly focusing on the exciting realm of eye tracking technology.


SDS Associates Sdn. Bhd “SDS” was established in 2007, and have since grown to be one of the leading Tobii eye trackers resellers in South East Asia (SEA) serving both the academic and commercial markets.
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Our expertise:

SDS’s team of dedicated ETS specialists and consultants work closely with all our clients in the field of:

01Scientific Research

One of the core market for Tobii products, Tobii’s ETS has assisted researchers and professors in scientific research in the fields of Neuropsychology, Ophthalmology, Linguistics, HCI and Cognitive and Developmental Psychology.

02Market Research

By tapping into the potential of the ETS, Market Research firms have rapidly evolved to incorporate and adapt ETS into their study for product marketability and consumer behavioral studies. ETS has since been incorporated as an integral part of the market researcher’s program to conduct shelf-testing, store layout studies, design planograms, test pack design, online questionnaires, and website usability studies.

03Usability & User Experience (“UX”)

Website usability and user experience testing of websites represents the largest growth in the ETS market as the Internet gained increasing influence as commercial users now turned to online shopping as the alternate shopping experience. Besides testing on corporate webpages, future potential market is growing to include software design, CMS, computer games interface design studies and interactive television.

03Eye Tracking Service

Our expertise and experience using and interpreting eye-tracking data and our understanding of ETS technologies within the commercial and educational sector can greatly assist you integrating this valuable tool into your existing workflow.

We offer specialised training packages, tailored to your specific needs, including:

Customised training:
Allows you to get the most out of your system, our customizable and customer-oriented training will get you on track to design programs and workflow, and to address your specific needs.

Lab design and Equipment Integration:
Tobii ETS has been used extensively with other specialized equipment for research purposes; including neurology and biometric sensors. Our team of consultants stand ready to offer their expertise, know-how and network to design and set-up a fully-functional ETS lab.

Tobii Insight:
Our on-demand, pay-per use eye-tracking research package.


RESEARCH METHODOLOGYOutside the box solutions

OUR VISSION“ To make Eye Tracking a compulsory activities in Market Research and a Leader in Eye Tracking and other related research technology”


OUR MISSION-Spreading, Educating and Sharing of Eye Tracking concept to the region (Southeast Asia Region) – Adaptation of Eye Tracking to different applications Dedicated, Dynamic and Experience Team

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Strategy Consulting60%
Operations Careers50%
Management Consulting40%

BUSINESS GROWTHImprove performance and efficiency