OUR EXPERTISE
SDS Associates Sdn. Bhd “SDS” was established in 2007, and have since grown to be one of the leading Tobii eye trackers resellers in South East Asia (SEA) serving both the academic and commercial markets.
Our expertise:
SDS’s team of dedicated ETS specialists and consultants work closely with all our clients in the field of:
02Market Research
By tapping into the potential of the ETS, Market Research firms have rapidly evolved to incorporate and adapt ETS into their study for product marketability and consumer behavioral studies. ETS has since been incorporated as an integral part of the market researcher’s program to conduct shelf-testing, store layout studies, design planograms, test pack design, online questionnaires, and website usability studies.
03Usability & User Experience (“UX”)
Website usability and user experience testing of websites represents the largest growth in the ETS market as the Internet gained increasing influence as commercial users now turned to online shopping as the alternate shopping experience. Besides testing on corporate webpages, future potential market is growing to include software design, CMS, computer games interface design studies and interactive television.
03Eye Tracking Service
Our expertise and experience using and interpreting eye-tracking data and our understanding of ETS technologies within the commercial and educational sector can greatly assist you integrating this valuable tool into your existing workflow.
We offer specialised training packages, tailored to your specific needs, including:
Customised training:
Allows you to get the most out of your system, our customizable and customer-oriented training will get you on track to design programs and workflow, and to address your specific needs.
Lab design and Equipment Integration:
Tobii ETS has been used extensively with other specialized equipment for research purposes; including neurology and biometric sensors. Our team of consultants stand ready to offer their expertise, know-how and network to design and set-up a fully-functional ETS lab.
Tobii Insight:
Our on-demand, pay-per use eye-tracking research package.
RESEARCH METHODOLOGYOutside the box solutions
OUR VISSION“ To make Eye Tracking a compulsory activities in Market Research and a Leader in Eye Tracking and other related research technology”
OUR MISSION-Spreading, Educating and Sharing of Eye Tracking concept to the region (Southeast Asia Region) – Adaptation of Eye Tracking to different applications Dedicated, Dynamic and Experience Team
OUR EXPERTISEStrategy driven leadership development
We are a young and creative company and we offer you fresh HR ideas for your team and company.
Nifty team is a diverse network of consultants and industry professionals with a global mindset and a collaborative culture. We work to understand your issues and are driven to ask better questions in the pursuit of making your business work better. We help you weather today’s uncertainty through our best team.
Capitalizing on the real-world experience
We help you weather today's uncertainty through our best team.
